Interface and Strategic Design: ideas and techniques

 

Per raggiungere gli obiettivi è necessario ottimizzare all'estremo la comunicazione del nostro sito, design e interfacce sono strumenti utili per fare ciò: impariamo a sfruttarli al meglio!

 

 

 

 

 

Choose your goals!

Who visit my website?

What users search in my website?

How I show my contents?

 

The importantce of the layout > minimalistic? clean? dark? hand-drawn style?

Link:

40 Fresh, Elegant and Clean Design

50+ Dark Website Design

Hand-made modern Design Style Showcases

Minimalistic design = efficient comunication?

 

 

Who?

Do you know your target? Business? Kids? Teen?

Age? Gender? Preferences? Language?

 

Brand Image

What users feels

Colors are importants for the comunication with the users.

Examples:

Ecology? Green color with clean design or hand-drawn

Business? Differents color for differents section and elegant or clean design. 

 

Helps users!

Search Box importance

from smashing magazine forum:

• Text field needs to have a white background
• The text "search" has to be somewhere near it. It can be on a label, on the trigger button, or in the input itself.
• Placement of the search box. Upper right part of the screen is standard, and users expect to find the search there.

 

Link: Can a Stylish Search Box helps users?

 

Modal Window

 

 

 

 

 

 

 

 

 

 

 

User Controls

 

 

 

 

 

 

 

 

 

 

 

Icons Menu

 

 

 

 

 

 

 

 

 

 

 

 

 

Typography

The Coca-Cola Brand > everyone knows the how the Coca-Cola is written!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And your typography?

Suggestions? http://ilovetypography.com/

 

How?

Disable pressed buttons

Example:

disable "Send" button after one user press it one time.

 

Embedded video

Users remains in your site.

 

Update in evidence

 

 

 

 

 

 

 

 

 

 

 

Keyboard shortcuts (for sw web-based)

Enable keyboard shortcuts for you users (like gmail.com).

 

Personalization options

User choose his preferences

 

 

 

 

 

 

 

 

 

 

 

Speriamo che i consigli siano stati utili, aspettiamo i vostri commenti e le vostre segnalazioni...